Promoters & CEO

Shishir Agarwal (Promoter)

Current Role & Entrepreneurship

Sourcing Expert at Earthy Tonz: Serving since November 2018 in Moradabad, Uttar Pradesh (a major Indian hub for home accents and handicrafts).

Executive Sourcing Experience

  • The TJX Companies, Inc.: Served as Assistant Vice President (AVP) and Director of Sourcing between 2010 and 2018 in the New Delhi Area. He spearheaded major procurement campaigns across India for TJX brands, including TJ Maxx, Marshalls, HomeGoods, Winners, HomeSense, and TK Maxx. 
  • Trust India: Worked as Senior Sourcing Specialist (2008–2010), sourcing lifestyle home accents across diverse Indian manufacturing hubs for global off-price importers and the TJX Group. 
  • Target Sourcing Services India / AMC: Acted as Senior Market Representative (2006–2008), driving home accent procurement for high-volume accounts and off-price leaders like TJX, Saks Off 5th, Bloomingdale’s, and Falabella. 

Strategic Sourcing Strengths

  • Off-Price Dynamics: Exceptional grasp of opportunistic buying, value optimization, and margin maximisation required by retailers like Burlington Stores, Bealls Outlet, and TJX.  
  • Vendor Base Management: Deep networks across major Indian manufacturing regions to secure high-quality lifestyle goods at maximum value.  
  • Cross-Functional Leadership: Proven track record in international trade, client relationship management, and aligning local supplier capabilities with Western retail standards.
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Shishir Agarwal is an accomplished sourcing leader with nearly three decades of global retail experience, specializing heavily in the off-price market for lifestyle home products. He has built a prominent career managing end-to-end supply chains, vendor development, and product execution for major international off-price retail giants.

Based on Shishir Agarwal’s extensive history in international procurement and his current operations at Earthy Tonz in Moradabad, his supply chain capabilities are specifically optimized for high-volume, high-margin, opportunistic buying. 

His core supply chain infrastructure and strategic capabilities map out across five key areas:

CEO

Nidhi Agarwal(CEO)

Executive Profile

    • Current Role: Founder & Chief Executive Officer (CEO) at Earthy Tonz (Sep 2018–Present).
    • Industry Focus: Home Decor, Handicrafts, Hard Goods, Furniture, and Modern Lifestyle Lifestyle Home Products.
    • Core Expertise: Product design execution, global export management, merchant sourcing, vendor relations, and cross-border logistics.

Professional Journey & Background

Nidhi Agarwal boasts a diverse background in design, administration, and team management prior to building her independent venture.

  • Earthy Tonz (2018–Present): Established the corporate framework and official trademark for the firm to supply international retailers, department stores, and boutique brands with modern-day Indian lifestyle products. 
  • Educational Administration: Served as a Manager at Little Flower School for over a decade (2006–2016), developing strong operational and administrative leadership skills. 
  • Early Career Rooted in Design & Industry:
  • Worked as a Head of Department (HOD) at Shahid Smarak Timber in Uttar Pradesh (1997–2000), accumulating foundational knowledge of wood materials.
  • Began her corporate trajectory in the apparel industry as a Fashion Designer for Sargam Clothing Ltd. in Tirupur, Tamil Nadu (1996–1997).
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Nidhi Agarwal is the Founder and CEO of Earthy Tonz, a prominent buying house and agency based in Moradabad, Uttar Pradesh, India.

Since establishing the company in September 2018, she has been actively involved in designing, sourcing, and facilitating the manufacturing of modern lifestyle home products, handicraft items, and home decor for global markets.